Esports & TV have much in common, as we shall discover when the Esports BAR and MIPCOM events take place 11-15 October at the iconic French Riviera city of Cannes.
Those two sectors’ similarities, in terms of creativity, monetisation, fan engagement and future digital opportunities, are highlighted in Esports and TV – Where the Future of Digital Entertainment Connects, the exclusive new downloadable White Paper jointly produced by the two organisations.
The report centres on factors bringing together what might initially appear to be two disparate sectors.
Coming of age during the Internet era, esports, as competitive video-gaming is called, is very young compared to the numerous decades’ old broadcast TV.
Additionally, esports media, a fast-growing digital-first format, has won over Gen Z and millennial viewers, who are passionate about interactive and immersive multi-platform entertainment and are shunning traditional linear TV at an accelerating rate.
Meanwhile, the still-evolving esports sector, scheduled to generate US$1.1bn this year, would love to emulate the physical presence of TV in more than 1.8 billion homes worldwide and the US$189bn generated by pay-TV alone.