As the African music market continues to attract global interest, France-based music business conference Midem this week launches Midem Africa: A free, virtual spinoff of panels and events highlighting the continent’s flourishing music industry from June 28 through July 1As the African music market continues to attract global interest, France-based music business conference Midem this week launches Midem Africa: A free, virtual spinoff of panels and events highlighting the continent’s flourishing music industry from June 28 through July 1.
The conference delivered a packed first day of panels and events, with a welcome chat from Midem director Alexandre Deniot, conversation about major-label investment strategy and a look at the data behind African artists' success, among other topics.
“Africa is a booming music market,” Denoit said during his conference-opening talk. “Now is the time for the global music community to invest in and take notice of what’s happening in the continent, as more and more international companies take an interest in the region. We need to educate ourselves about local realities and the differences between one market and another.”