Streaming service MePlaylist, whose president of global marketing is Mathew Knowles (aka Beyoncé’s father), is aiming to challenge the traditional way African music is pigeonholed in the west.
“There’s a tendency to always put African music and African artists in a bucket, and that bucket is called ‘World Music’. We want to change that perception,” said Knowles, in a panel session for the Midem industry conference that has been published online this morning.