“IN TIMES of crises the music industry has always found ways to modify and adapt.”
Africa is a fast growing market in the music business, and that growth is reciprocated in the digital sphere
Michael Kay Kiladejo
Those were the words of Mathew Knowles when asked where he saw the industry heading in a post pandemic world.
Artists all over the planet have, like most people, found it hard to adapt in the seven months of uncertainty since coronavirus became the bane of Earth’s existence.
Streaming, however, is one of the music business sectors which has seen an upsurge in fortunes as more people make use of the contemporary way to consume their favourite tracks.